Anyone who grabs cloths and a vacuum cleaner does so with anticipation of the result: a clean home where you can relax and feel happy. But the journey is often the reward: for many people the cleaning process has a stress-reducing effect. For example, 75 percent of Brits state they always mop when they are stressed. With the result that 84 percent feel calmer and more relaxed in a clean home. Also in France there is a connection between cleaning the house and stress relief: 59 percent of the French even describe themselves as meditative and calm during the cleaning process. The international cleaning study, which was conducted by Dynata on behalf of Kärcher in eleven countries, reveals this and many other findings .
Cleaning, but thoroughly
Two thirds of Germans clean at least once a week - 13 percent even do so on a daily basis. The study shows: Saturday is not the alleged "cleaning day", actually only 9 percent of Germans have a set day for cleaning. This doesn't change the result: 88 percent of the local respondents attach huge importance to a clean home. Cleaning is also celebrated in China. Here deep cleaning, for example with a steam cleaner, is very important – 94 percent of the respondents consider this intensive approach important or very important. In the 25-34 year old category almost all respondents share this sentiment (99 percent). Which living area should be cleaned thoroughly? The kitchen with 41 percent, the bathroom and bedroom, each with 25 percent.
How long the world spends cleaning
All over the world house cleaning takes as long as an average cinema visit, an extensive walk or a coffee date with friends. Worldwide people spend on average two hours and fifty two minutes cleaning per week. At 4 hours 49 minutes the Russians spend the most time cleaning their own four walls. This hardly comes as a surprise. Cleanliness is important for 97 percent of Russians. People also spend a lot of time cleaning in Belgium: at 3 hours 39 minutes the respondents are among the leaders - and yet 45 percent of them wish they had more time for the household. On an international comparison, the Japanese attach the least amount of importance to a clean home - which is also reflected in the cleaning duration: it is 1 hour 29 minutes in the land of smiles.
Classic helpers versus state-of-the-art technology
The appropriate helpers ensure cleaning is simple and effective. Worldwide people cannot do without manual tools such as brooms, brushes, mops, etc. (79 percent), chemical detergents (75 percent) or electrical cleaning equipment with cable (66 percent) – these are used most by all respondents. However, the trend is clearly heading towards cordless devices. In Japan, electrical helpers with battery are very popular - every second Japanese person (54 percent) considers their use important, one third (34 percent) already rely on them. The opinions on autonomous cleaning solutions such as robotic vacuum cleaners vary greatly from country to country – their services are used most frequently in China by far at 38 percent. In Germany, the use remains static compared to the previous year at only 15 percent. In contrast, other countries rely on the support of fellow human beings, above all in Poland: every second person (52 percent) here relies on help from a partner, family members or housemates.
About cleaning behaviour
For several years, the international Kärcher cleaning survey has been providing information on the topics of people's cleanliness, orderliness and cleaning behaviour. In this year's survey, which was commissioned by Kärcher and carried out by Dynata in eleven countries, the following result in particular stands out: Cleaning leads to relaxation, and even meditative states. This is said by at least 75 per cent of the English and 59 per cent of the French. Cleaning as a compensatory feel-good activity? Kärcher wants to know more, and asked Dr. Brigitte Bösenkopf, psychologist, journalist and head of the Stress Centre in Vienna.